A memorable short link increases the likelihood of users typing it later, sharing it verbally, or including it in offline materials. Avoid random alphanumeric strings; instead, use clear, descriptive words relevant to the content. Memorable links strengthen word-of-mouth marketing and brand recall. Example: A nonprofit’s TV campaign featured hope.link/feedkids. Viewers remembered the link days later, leading to a 40% spike in donations compared to prior ads with generic links. Step-by-step: 1) Brainstorm short, relevant slugs with your marketing team. 2) Test them with small focus groups. 3) Implement the best-performing slugs in campaigns. 4) Document naming conventions for future use. Summary: Thoughtfully designed links encourage sharing and strengthen brand recall. Short url